Jusit
Brand Identity
Brief
For the Mobilezone sub-brand Jusit, the task was to develop a strong brand identity that clearly communicates the core idea of sustainable smartphone use - across various channels. The aim was to create a modern, recognizable brand that is both functional and emotionally compelling. In addition to the brand identity, advertising materials and a revised user experience were to be created to guide customers intuitively through the offering and build trust.
For the Mobilezone sub-brand Jusit, the task was to develop a strong brand identity that clearly communicates the core idea of sustainable smartphone use - across various channels. The aim was to create a modern, recognizable brand that is both functional and emotionally compelling. In addition to the brand identity, advertising materials and a revised user experience were to be created to guide customers intuitively through the offering and build trust.
Solution
We developed a holistic brand world for Jusit: from the new corporate identity to concise campaign spots and a clear, user-friendly UX for the website.
A particular highlight was an attention-grabbing Christmas spot that not only captured the spirit of the season, but also got to the heart of Jusit's stance on sustainable consumption.
The close integration of design, storytelling and digital experience created a coherent brand experience - understandable, relevant and visually concise.
We developed a holistic brand world for Jusit: from the new corporate identity to concise campaign spots and a clear, user-friendly UX for the website.
A particular highlight was an attention-grabbing Christmas spot that not only captured the spirit of the season, but also got to the heart of Jusit's stance on sustainable consumption.
The close integration of design, storytelling and digital experience created a coherent brand experience - understandable, relevant and visually concise.