Berner Gemütlichkeit Grosser Genuss

In the rebranding process for GIGER KAFI, we aimed to refresh the brand's visual identity while retaining its heritage of "Berner Gemütlichkeit" (Bernese comfort). This involved updating the logo to reflect a modern and fun yet classic look, redesigning packaging to emphasize the origin and quality of the coffee beans, and crafting a visual presence that alignes with contemporary design aesthetics.

The rebranding focused on creating a cohesive visual story that connects with both loyal customers and new audiences, ensuring the brand's Swiss roots and dedication to premium coffee are clearly communicated.