Raygil
Rebranding
Our rebranding of Raygil Cafés, a Swiss coffee brand, focused on capturing the essence of refined tradition and modern sophistication. We crafted a corporate identity that embraces the brand’s roots while making it resonate with today’s discerning coffee lovers.
At the heart of the logo, two key elements—the coffee plant leaf and the coffee bean—symbolize Raygil’s deep connection to quality and nature. These motifs, coupled with a carefully selected blend of serif and sans-serif typography, strike a harmonious balance between classic refinement and contemporary appeal.
The color palette, featuring rich coffee tones, soft beiges, and an elegant deep blue, was chosen to convey the premium quality and timelessness of Raygil’s offerings. This sophisticated color combination ensures a memorable visual identity that stands out in the competitive coffee market, projecting elegance with precision.
By refreshing Raygil’s branding, we’ve positioned the brand to speak to both its loyal customer base and a new generation of coffee enthusiasts, reinforcing its identity as a symbol of Swiss coffee excellence.
At the heart of the logo, two key elements—the coffee plant leaf and the coffee bean—symbolize Raygil’s deep connection to quality and nature. These motifs, coupled with a carefully selected blend of serif and sans-serif typography, strike a harmonious balance between classic refinement and contemporary appeal.
The color palette, featuring rich coffee tones, soft beiges, and an elegant deep blue, was chosen to convey the premium quality and timelessness of Raygil’s offerings. This sophisticated color combination ensures a memorable visual identity that stands out in the competitive coffee market, projecting elegance with precision.
By refreshing Raygil’s branding, we’ve positioned the brand to speak to both its loyal customer base and a new generation of coffee enthusiasts, reinforcing its identity as a symbol of Swiss coffee excellence.
