Emmi Caffe Latte
Creating & Designing
Brief
To mark the 20th anniversary of Emmi Caffè Latte, a mobile brand experience was to be created - not a classic appearance, but a mobile hotspot that celebrates the brand and is visible where the target group moves: at events, festivals and lively locations throughout Switzerland.
The challenge: to generate attention, encourage interaction and convey the lightness and energy of Emmi Caffè Latte.
To mark the 20th anniversary of Emmi Caffè Latte, a mobile brand experience was to be created - not a classic appearance, but a mobile hotspot that celebrates the brand and is visible where the target group moves: at events, festivals and lively locations throughout Switzerland.
The challenge: to generate attention, encourage interaction and convey the lightness and energy of Emmi Caffè Latte.
Solution
Together with Promotion-Tools, we developed the design for an individually branded anniversary bus. The bus was designed as a walk-in experience space - with chill zones, a selfie station, giveaways and Emmi Caffè Latte to try. Visualizations made the concept tangible at an early stage.
The eye-catching, colorful branding ensured maximum visibility in the urban space. The bus toured Switzerland for over six months and became a crowd puller at festivals and events. A mobile touchpoint that creates brand loyalty and brings the anniversary to where life happens.
Together with Promotion-Tools, we developed the design for an individually branded anniversary bus. The bus was designed as a walk-in experience space - with chill zones, a selfie station, giveaways and Emmi Caffè Latte to try. Visualizations made the concept tangible at an early stage.
The eye-catching, colorful branding ensured maximum visibility in the urban space. The bus toured Switzerland for over six months and became a crowd puller at festivals and events. A mobile touchpoint that creates brand loyalty and brings the anniversary to where life happens.
