Volvo Schweiz
Brand Activation through Art
Brief
For the 9th edition of the «Magic Forest» in Lenzerheide, Volvo Switzerland was looking for an activation that would appeal to visitors emotionally, encourage interaction and creatively showcase the brand. The challenge: to create an experience that shows the Volvo XC40 in a new, surprising context - innovative, accessible and with digital reach.
For the 9th edition of the «Magic Forest» in Lenzerheide, Volvo Switzerland was looking for an activation that would appeal to visitors emotionally, encourage interaction and creatively showcase the brand. The challenge: to create an experience that shows the Volvo XC40 in a new, surprising context - innovative, accessible and with digital reach.
Solution
Rawcut developed an interactive light art installation where visitors could create their own Volvo XC40 «light graffiti» using a lightsaber. The resulting artwork was stored digitally and could be uploaded and shared directly to a cell phone for a seamless, social experience. The combination of technology, creativity and brand-typical aesthetics made the installation a highlight of the Enchanted Forest.
The result: high participation, a strong social media presence and an activation that brings Volvo to life as an innovative brand.
Rawcut developed an interactive light art installation where visitors could create their own Volvo XC40 «light graffiti» using a lightsaber. The resulting artwork was stored digitally and could be uploaded and shared directly to a cell phone for a seamless, social experience. The combination of technology, creativity and brand-typical aesthetics made the installation a highlight of the Enchanted Forest.
The result: high participation, a strong social media presence and an activation that brings Volvo to life as an innovative brand.
