Volvo Schweiz
Volvo Light Graffiti
For the 9th edition of the "Zauberwald" in Lenzerheide, we collaborated with Volvo Switzerland to create an impressive interactive art installation. This installation provided visitors with a unique opportunity to express their creativity and design their own Volvo XC40 light graffiti. Visitors were invited to create their own Volvo XC40 "light graffiti" using a special "light saber".
These creations were digitally captured and could be instantly downloaded to their phones, making it easy for participants to share their artwork with family, friends, and on social media. The installation successfully combined the rugged allure of the Volvo XC40 with modern digital technology, offering a unique and engaging experience that attracted a broad audience.
The outcome was overwhelmingly positive, with high participation rates and extensive social media engagement. Visitors praised the installation for its creativity and innovation, highlighting it as a standout feature of the "Zauberwald" event.
These creations were digitally captured and could be instantly downloaded to their phones, making it easy for participants to share their artwork with family, friends, and on social media. The installation successfully combined the rugged allure of the Volvo XC40 with modern digital technology, offering a unique and engaging experience that attracted a broad audience.
The outcome was overwhelmingly positive, with high participation rates and extensive social media engagement. Visitors praised the installation for its creativity and innovation, highlighting it as a standout feature of the "Zauberwald" event.
