Electrolux
Brand Experience
Brief
Electrolux wanted to kick off their roadshow with a bang. Not just "getting noticed" – but magnetically attracting people and making them want to participate. The challenge: How do you transform a household brand into the absolute trade show hotspot?
Electrolux wanted to kick off their roadshow with a bang. Not just "getting noticed" – but magnetically attracting people and making them want to participate. The challenge: How do you transform a household brand into the absolute trade show hotspot?
Solution
Our answer was as simple as it was crazy: A gigantic, walk-in washing machine. We developed the complete concept. Strategic ideation, thoughtful 3D visualizations, and final implementation – all from one source. Together with Promotion-Tools and WTWY AG, we created an oversized trailer with an integrated digital wheel of fortune. Lighting design, sound concept, interactive user experience – every detail conceptually thought through. The results after just ten days: 7,500 people spun the wheel (in the positive sense), 15,000 visited the oversized washing machine and loved it. A household appliance became an Instagram story, passersby became voluntary brand ambassadors.
Our answer was as simple as it was crazy: A gigantic, walk-in washing machine. We developed the complete concept. Strategic ideation, thoughtful 3D visualizations, and final implementation – all from one source. Together with Promotion-Tools and WTWY AG, we created an oversized trailer with an integrated digital wheel of fortune. Lighting design, sound concept, interactive user experience – every detail conceptually thought through. The results after just ten days: 7,500 people spun the wheel (in the positive sense), 15,000 visited the oversized washing machine and loved it. A household appliance became an Instagram story, passersby became voluntary brand ambassadors.