Italienische Kaffeekultur

During the rebranding process for Rosca Caffè, the goal was to refresh its visual identity while preserving its Italian-inspired roots and focus on premium craftsmanship. This included a modernized logo that pays homage to the brand's tradition and expertise, redesigned packaging that highlights the origins and quality of the coffee beans, and a refined visual presence to better resonate with contemporary coffee enthusiasts. The rebranding aimed to create a strong visual story that appeals to both existing loyal customers and new markets, emphasizing Rosca's commitment to excellence and passion for coffee.