Nocco Beach
Stand Design & Experience Creation
Brief
On behalf of Trivarga AG, we were commissioned to develop an eye-catching stand concept for the sampling event of the energy drink brand NOCCO. The aim was to increase brand awareness, prolong the summer feeling and create an eye-catching activation at Zurich main station.
On behalf of Trivarga AG, we were commissioned to develop an eye-catching stand concept for the sampling event of the energy drink brand NOCCO. The aim was to increase brand awareness, prolong the summer feeling and create an eye-catching activation at Zurich main station.
Solution
We developed a location-appropriate concept with a strong visual impact, which was planned in detail in 3D renderings. Together with Promotion-Tools AG, a beach landscape with interactive elements was implemented on site - including a sports challenge with a competition, supported by an influencer campaign from Swissper. Over 46,000 NOCCO products were sampled in 13 days, with 1467 participants taking part in the challenge - an all-round successful brand presence in the heart of Zurich.
We developed a location-appropriate concept with a strong visual impact, which was planned in detail in 3D renderings. Together with Promotion-Tools AG, a beach landscape with interactive elements was implemented on site - including a sports challenge with a competition, supported by an influencer campaign from Swissper. Over 46,000 NOCCO products were sampled in 13 days, with 1467 participants taking part in the challenge - an all-round successful brand presence in the heart of Zurich.
