Merkur
Rebranding
Our rebranding of Merkur Kaffee, the iconic Swiss coffee brand, is both a tribute to its legacy and a modern, sophisticated reinterpretation. We have developed a visual language that honors Merkur’s history while making it relevant and appealing for today’s discerning coffee lovers.
Our new logo pays homage to Merkur’s timeless elegance and Swiss heritage, meticulously crafted to reflect both their history and their commitment to quality. The sleek, refined design captures the artistry of coffee itself, featuring a typeface inspired by the elegant pour of coffee into a cup—a symbol of the smooth, balanced experience of Merkur Kaffee. The logo is designed to resonate across all platforms, from packaging to digital media, serving as a powerful emblem of the brand’s dedication to excellence and tradition. To maintain its integrity and recognizability, the MERKUR logo remains consistent across all applications, preserving its sophistication and coherence throughout every touchpoint in our communication.
Our new logo pays homage to Merkur’s timeless elegance and Swiss heritage, meticulously crafted to reflect both their history and their commitment to quality. The sleek, refined design captures the artistry of coffee itself, featuring a typeface inspired by the elegant pour of coffee into a cup—a symbol of the smooth, balanced experience of Merkur Kaffee. The logo is designed to resonate across all platforms, from packaging to digital media, serving as a powerful emblem of the brand’s dedication to excellence and tradition. To maintain its integrity and recognizability, the MERKUR logo remains consistent across all applications, preserving its sophistication and coherence throughout every touchpoint in our communication.
