Smirnoff Ice Raspberry Product Photoshoot

We were privileged to conduct a product photoshoot for Diageo featuring the new Smirnoff Ice Raspberry, with a focus on capturing its distinctive characteristics. Our approach to this project was deliberate, aiming to showcase the beverage's refreshing qualities and unique flavour profile. Through meticulous attention to lighting and composition, we highlighted the drink's appealing attributes while maintaining an authentic and subtle aesthetic.

The images that resulted from this collaboration encapsulate the essence of the product in a manner that resonates deeply with its intended audience, offering a glimpse into moments of casual enjoyment. Each photograph tells a story of the drink's refreshing taste and enhances its appeal, aligning perfectly with Diageo's branding goals and consumer expectations.