Migros Fitnesspark
Fitnesspark Advertising Campaign Summer 24'
Through our strong partnership with FitnessPark Switzerland and collaboration with our agency partner Swissper, we led an extensive media campaign. This initiative encompassed digital, print, out-of-home (OOH), and social media platforms, strategically leveraging the influence of Swiss figures like Manuela Frey and Janosch Nietlispach to maximize engagement and extend reach.
The campaign achieved remarkable visibility and robust engagement across diverse channels, resulting in substantial growth in subscription sales for FitnessPark. By integrating influencer marketing with targeted media placements, we effectively elevated customer interaction and significantly enhanced brand awareness. This integrated strategy yielded measurable increases in both sales and membership sign-ups.
The campaign achieved remarkable visibility and robust engagement across diverse channels, resulting in substantial growth in subscription sales for FitnessPark. By integrating influencer marketing with targeted media placements, we effectively elevated customer interaction and significantly enhanced brand awareness. This integrated strategy yielded measurable increases in both sales and membership sign-ups.
