Content Creation

Brief
As the only Swiss brand in the still water segment, Valais Mineral Water was looking for new ways to emotionally elevate its brand message: water as the foundation of life, a refreshing everyday companion, and a symbol of an active, conscious lifestyle.

The goal: A high-quality highlight video and complementary social content formats that create closeness, spark joy, and activate the community – with a strong storyline, iconic scenery, and a look & feel that’s young, sporty, and modern. At the heart of it all: the Matterhorn as a central visual anchor.

Solution
We developed the concept and storyboard for a visual experience that connects the values of Valais with a bold, dynamic visual language - fresh, energetic, and full of Swissness.

Under the campaign claim “This is the bottle with THE mountain,” the Matterhorn became the iconic visual anchor of the entire project.

Filming took place with a lean setup directly on the mountain - ensuring maximum flexibility under extreme lighting conditions. With the targeted use of technical tools like the matte box, we were able to maintain optimal image control even in the snow. The refrigerator, conceived as a digital key visual, was pre-designed and seamlessly integrated into the alpine landscape via 3D tracking.

Another standout visual element: a hand-painted snowboard in a custom Valais design, created by our in-house artist Shark. It became a recurring stylistic motif across highlight videos and stop-motion clips. Featured in the campaign was snowboard influencer Pablo, lending the brand a face - athletic, relatable, and authentic.

The result: a cohesive, attention-grabbing campaign with strong brand association, an emotional visual world, and a powerful dose of Swissness.