Delica
CoffeeB Promotion Web Application
Delica introduced their groundbreaking fully recyclable Coffee Balls under the brand "CoffeeB" in September 2022, aiming to transform the coffee market and cultivate devoted fans. To enhance their product launch strategy, we developed a bespoke web application used by Promotion-Tools promoters during coffee tastings across Switzerland and Germany. The application's primary goal was to educate potential customers about the variety of coffee offerings available.
Through the web app, customers could discover their ideal coffee preferences, sample different blends firsthand, and provide immediate feedback on taste directly within the application interface. This interactive approach not only engaged consumers but also facilitated meaningful insights into customer preferences, helping Delica refine their marketing strategies and product offerings based on real-time feedback. The collaboration between Delica, Promotion-Tools, and our development team underscored our commitment to innovative digital solutions that drive consumer engagement and product awareness in dynamic market environments.
Through the web app, customers could discover their ideal coffee preferences, sample different blends firsthand, and provide immediate feedback on taste directly within the application interface. This interactive approach not only engaged consumers but also facilitated meaningful insights into customer preferences, helping Delica refine their marketing strategies and product offerings based on real-time feedback. The collaboration between Delica, Promotion-Tools, and our development team underscored our commitment to innovative digital solutions that drive consumer engagement and product awareness in dynamic market environments.
