GIGER KAFI
BEA Kampagne
Objective: Make Giger Kafi relevant to the people of Bern again.
Instead of talking about coffee, we talked about Bern. We
Instead of talking about coffee, we talked about Bern. We
tapped into a cultural truth: In Bern, life moves a little differently. More relaxed. More easygoing. A little slower. And usually not before the first coffee.
That turned the Giger bear from a logo into a real brand character. One that brought Bernese quirks to life and gave the brand promise a face.
Built around the BEA, the campaign brought the Giger bear into the real world through OOH, social media and live activations, turning a coffee brand into a personality people recognize. show less
show moreThat turned the Giger bear from a logo into a real brand character. One that brought Bernese quirks to life and gave the brand promise a face.
Built around the BEA, the campaign brought the Giger bear into the real world through OOH, social media and live activations, turning a coffee brand into a personality people recognize. show less
