Bang & Olufsen
Campaign Production & Art Direction
Brief
Bang & Olufsen and Clever Fit Switzerland commissioned us to develop a campaign that combines top athletic performance and excellent sound in a visually powerful way. The focus was on fitness enthusiasts who train with focus and energy - accompanied by the crystal-clear sound of the B&O BECOM EX in-ear headphones. The aim was to showcase the lifestyle of an active, self-determined community in an authentic and inspiring way.
Bang & Olufsen and Clever Fit Switzerland commissioned us to develop a campaign that combines top athletic performance and excellent sound in a visually powerful way. The focus was on fitness enthusiasts who train with focus and energy - accompanied by the crystal-clear sound of the B&O BECOM EX in-ear headphones. The aim was to showcase the lifestyle of an active, self-determined community in an authentic and inspiring way.
Solution
We developed a visual campaign that makes the connection between movement and music tangible. In energetic images and a dynamic video, we tell of moments of absolute concentration - supported by sound that blends out everything else.
In collaboration with videographer Elias Hermanek, we created a coherent overall picture that not only showcases product features, but also conveys an attitude: Those who train with clarity also hear more clearly.
We developed a visual campaign that makes the connection between movement and music tangible. In energetic images and a dynamic video, we tell of moments of absolute concentration - supported by sound that blends out everything else.
In collaboration with videographer Elias Hermanek, we created a coherent overall picture that not only showcases product features, but also conveys an attitude: Those who train with clarity also hear more clearly.
