AMORANA
Fact Campaign
Objective: Turn the launch of the Amorana Sex Map into a nationwide conversation.
Instead of talking about sex toys, we ta
Instead of talking about sex toys, we ta
lked about Switzerland. More specifically, about what people in each canton like in bed. Because few things spark more curiosity than discovering what your neighbours are really into.
Using anonymous purchase data, we created a fact-based campaign built around surprising regional insights. Humorous, data-driven and relevant enough to turn a taboo topic into a conversation starter.
Across OOH, TVC, supported by social media and PR, the campaign got Switzerland talking about its most intimate habits and transformed the Amorana Sex Map from a data visualization into a topic of national conversation. show less
show moreUsing anonymous purchase data, we created a fact-based campaign built around surprising regional insights. Humorous, data-driven and relevant enough to turn a taboo topic into a conversation starter.
Across OOH, TVC, supported by social media and PR, the campaign got Switzerland talking about its most intimate habits and transformed the Amorana Sex Map from a data visualization into a topic of national conversation. show less
