Zurich - Istanbul - Lausanne
Branding, Design & Advertising Agency
Sima

Coffee from Graubünden


Brand Identity Graphic Design Illustration Branding
SIMA Kaffee is known for its trendy coffee blends, crafted to meet the rising demand for dark, bold roasts using high-quality beans from the world’s premier coffee-growing regions.

Our re-branding for SIMA captures this essence with a modern logo and cohesive color palette. The logo combines two key elements: a circle symbolizing a coffee cup seen from above and a custom font inspired by the mountainous landscapes and lush forests of Graubünden. The rich coffee brown, cream tones, and forest green colors evoke both SIMA's deep coffee flavors and a connection to nature. This refreshed brand identity, designed to resonate across all communications, ensures that SIMA’s character remains clear and consistent across every platform.