Sima
Rebranding
SIMA Kaffee is known for its trendy coffee blends, crafted to meet the rising demand for dark, bold roasts using high-quality beans from the world’s premier coffee-growing regions.
Our re-branding for SIMA captures this essence with a modern logo and cohesive color palette. The logo combines two key elements: a circle symbolizing a coffee cup seen from above and a custom font inspired by the mountainous landscapes and lush forests of Graubünden. The rich coffee brown, cream tones, and forest green colors evoke both SIMA's deep coffee flavors and a connection to nature. This refreshed brand identity, designed to resonate across all communications, ensures that SIMA’s character remains clear and consistent across every platform.
Our re-branding for SIMA captures this essence with a modern logo and cohesive color palette. The logo combines two key elements: a circle symbolizing a coffee cup seen from above and a custom font inspired by the mountainous landscapes and lush forests of Graubünden. The rich coffee brown, cream tones, and forest green colors evoke both SIMA's deep coffee flavors and a connection to nature. This refreshed brand identity, designed to resonate across all communications, ensures that SIMA’s character remains clear and consistent across every platform.
