A serious issue lurks behind the harmless-sounding title "Pretty in Pink". The photographer Ellin Anderegg was confronted with this issue two years ago after her mother developed breast cancer. She processed her experiences and thoughts with this project while photographing six celebrities under the title 'Swiss in Pink'; (Tanja la Croix, Nina Burri, Zoe Torinesi, Kerstin Cook, Kristina Bazan und Anja Leuenberger). It was a project led by Mad Hairstyling for Krebsliga Zurich.
Rawcut was responsible for the art direction of this project.