To emphasize the potential of public art in Switzerland, Camel organized a gathering in Berlin that included 10 international artists. These people travelled around the city for 7 days to design products inspired by the city itself. A variety of activities took place, including an Urban Art Studio and an Urban Art Exhibition, including live painting demonstrations. 50 artists participated in the Camel Artist Live project. Two million copies of Camel boxes designed by one of our team members, Harun ‘Shark’ Doğan, were printed to be distributed internationally. Also, 30 customized bikes and limited-edition watches were displayed and sold at the exhibition.